We launched Cracker Barrel’s Rewards programs with Dolly Parton in collaboration with her Rockstar album release.

We built excitement and teased the campaign launch on social media.

Those who joined Cracker Barrel Rewards could enter to win a unique Dolly “Rockstar” themed take on Cracker Barrel’s iconic rocking chairs and they quickly sold out in the Cracker Barrel store as well.

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Jersey Mike’s / The Sub Guy

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Cracker Barrel / Holiday the Country Way